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D And A Binder Ltd
Tel02076096300or07944356180Please quote Antiques Atlas.
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Non UK callers :
+44 2076096300
or +44 7944356180
or +44 7944356180
Early 20th Century Fry’s Chocolate Advertising Cab

A striking early 1920s advertising cabinet made for Fry’s Chocolate, originally used as a freestanding promotional display in a grocer’s or confectioner’s shop.
The cabinet features its reverse-painted and gilt glass panels reading “Fry’s Choice Chocolate” and “Fry’s Pure Breakfast Cocoa”, framed by warm mahogany and topped with a shaped arched crest painted with cocoa pods and the wording “Fry’s Chocolate”. Additional carved and gilt lettering to the top and base includes “Every Day a Fry Day” and “Makers to HRH The King”.
The narrow, upright form and subtle overhanging cornice are typical of Edwardian commercial furniture, designed to catch the eye on the shop floor while providing internal storage for boxed stock or promotional material. The cabinet opens to reveal a simple interior, retaining a rich, well-aged patina throughout.
Today, this piece works beautifully as a statement cabinet for retail, hospitality, kitchens, or characterful interiors, offering genuine period branding and strong visual presence.
We believe that the hand painted writing has been retouched over the years, making it more of a recent addition. All of our prices include current VAT (20%). Thanks.
SellerD And A Binder Ltd
View all stock from
D And A Binder Ltd

101 Holloway Road
North London
England
UK
N7 8LT
Tel : 02076096300
or : 07944356180
Non UK callers : +44 2076096300 or +44 7944356180
Get directions to D And A Binder Ltd
The cabinet features its reverse-painted and gilt glass panels reading “Fry’s Choice Chocolate” and “Fry’s Pure Breakfast Cocoa”, framed by warm mahogany and topped with a shaped arched crest painted with cocoa pods and the wording “Fry’s Chocolate”. Additional carved and gilt lettering to the top and base includes “Every Day a Fry Day” and “Makers to HRH The King”.
The narrow, upright form and subtle overhanging cornice are typical of Edwardian commercial furniture, designed to catch the eye on the shop floor while providing internal storage for boxed stock or promotional material. The cabinet opens to reveal a simple interior, retaining a rich, well-aged patina throughout.
Today, this piece works beautifully as a statement cabinet for retail, hospitality, kitchens, or characterful interiors, offering genuine period branding and strong visual presence.
We believe that the hand painted writing has been retouched over the years, making it more of a recent addition. All of our prices include current VAT (20%). Thanks.
Price
Click here to message the seller The price has been listed in British Pounds.
Conversion rates as of 28/MAY/2026. Euro & Dollar prices will vary and should only be used as a guide.
Always confirm final price with dealer. Price includes VAT.
Category Antique Furniture
Date 1920s
1920s Antiques Material Mahogany
Origin English
Maker Frys
Item code as876a1265
Status For Sale
£600.00 
$805.92
€691.98

$805.92

€691.98

Looking to Buy?
Arrange a final price and delivery details directly with the dealerClick here to message the seller
Conversion rates as of 28/MAY/2026. Euro & Dollar prices will vary and should only be used as a guide.
Always confirm final price with dealer. Price includes VAT.
View all stock from
D And A Binder Ltd

101 Holloway RoadNorth London
England
UK
N7 8LT
Tel : 02076096300
or : 07944356180
Non UK callers : +44 2076096300 or +44 7944356180
Get directions to D And A Binder Ltd
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